without shipping code.
A clean, fast layer that works alongside your stack — not inside it.
Some of the problems you might have
Do any of these sound familiar?
Tangled Pricing Logic
Our pricing logic is tangled with product code—it’s hard to change anything.
Inadequate earnings
Our price points don't reflect the value we provide, to grow we rely on new closed deals only.
Blocked on Usage-Based Pricing
We want to try usage-based pricing, but can’t support it cleanly.
Unmanaged Churn
Churn is happening, but we can’t link it to pricing or entitlements.
Billing Workarounds Everywhere
Every customer needs a slightly different plan, and it’s a nightmare to manage.
No Segmentation or Upsell Insight
I can’t segment power users, freemium users, or upsell opportunities.
How does it all work?
Connect your product and billing stack
Connect your product and billing stack
Create and manage pricing logic
Create and manage pricing logic
Launch and scale without technical bottlenecks
Launch and scale without technical bottlenecks
Track usage, entitlements, and revenue
Track usage, entitlements, and revenue
Choose Your Early Access Path
You're early — and that comes with perks. We're building Buyloop for teams who are outgrowing Stripe’s rigid billing, but don’t want to over-engineer from scratch. Whether you're just exploring or ready to go all-in, we've made it easy to engage at your own pace.
Waitlist
Free
- Stay informed, no pressure
- Get updates on launch
- Early access to our blog/playbooks
- Suggest features and improvements
- No commitment required
Early access SMB plan
€50 / month
- Back us early, unlock benefits
- Priority access to the product
- Private onboarding with the founders
- Influence the roadmap directly
- Discounted pricing for 1 year
After the launch, the SMB plan will go up in price to several hundred euros. Getting it now for 50 EUR / month is a steal. We will also introduce a entry level plan with a free trial.
Founders' note
Why build a pricing and billing SaaS of all things?
Jozef Morvay
The best thing about any business is getting paid and yet, pricing is still generally the least understood growth lever. It trumps lead generation, conversions or retention revenue. We want to educate other SaaS founders and instill the mindset of pricing experiments.
Martin Cabala
We kept seeing SaaS teams struggle to make pricing changes without breaking their codebase. So we built a drop-in solution that separates pricing from product logic. It’s early, but we’re building it with people like you—SaaS teams that move fast and care about clean architecture.
- Lead generation
- Conversion
- Productivity
- Retention
- Pricing and packaging
Source: https://www.willingnesstopay.com/
Why Pricing and Packaging Punch Above Their Weight
Where do SaaS teams get the biggest return on effort? It's not lead gen. It’s not conversion optimization. It’s pricing.
This chart shows what we’ve seen again and again: pricing and packaging deliver outsized impact. For every dollar invested, the ROI for P&P is simply unmatched.
Pricing isn’t just a lever — it’s the highest-leverage growth tool you’re probably underusing. Our platform makes it dead simple to experiment, iterate, and roll out new models without touching core code.